How To Win At SXSW: Give Away Experiences, Not Grub and Booze

The fundamental mistake companies make when marketing at SXSW is giving away things I can easily buy on my own. Open bars and taco giveaways only attract freeloaders. If brands want influencers to take notice, they have to provide unique experiences. From my last three SXSWs, I couldn't tell you who provided the ice cream sandwiches or Lone Star beers. But Zynga's warehouse concert with TV On The Radio, Tagged's limo rides, and Diggnation's fire-eating magician -- those I remember.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/HLMgo9rGRSk/

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